Secrets of online persuasion / John-Paul Micek and Deborah Micek.

Format:

Book

Author/Creator:

Micek, John-Paul, author.

Micek, Deborah, author.

Language:

English

Subjects (All):

Internet marketing.

Blogs--Economic aspects.

Blogs.

Marketing--Blogs.

Marketing.

Physical Description:

1 online resource (xxvi, 301 pages)

Edition:

1st ed.

Place of Publication:

New York : Morgan James Publishing, [2006]

Summary:

How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign "Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"-Debra Gould, The Staging Diva, President, Six Elements Inc., Canada

Contents:

Intro

Title

Copyright

Contents

FOREWORD

INTRODUCTION

SECTION I Mastering The New Media Marketplace

CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace

CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture

CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts)

CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7

CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time

SECTION II Business Blogging Secrets Revealed!

CHAPTER 6. Blogging for your business is NOT what you think

CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs

CHAPTER 7. Planning for long term success

CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs

CHAPTER 9. Content that creates raving fans

CHAPTER 9.5. Laying out the spider bait

CHAPTER 10. Boosting the performance on your blog

SECTION III Influence &amp

Persuasion Secrets Revealed!

CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience

CHAPTER 12. Influencing the Influencers... winning through personal persuasion!

CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses

CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace)

SECTION IV Take Action!

CHAPTER 15. Podcasting for Profit

CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact

CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media).

CHAPTER 18. iConnect: The Handshake Heard Around the World

CHAPTER 19. iProfit: The 360° System for New Media Marketing

CHAPTER 20. Final words from your Coaches on using New Media

ACKNOWLEDGEMENTS

MEET YOUR AUTHORS AND COACHES

ADDITIONAL RESOURCES.

Notes:

Description based on print version record.

ISBN:

9781614487524

1614487529

OCLC:

1056062315