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The moderns : midcentury american graphic design / Steven Heller.
- Format:
- Book
- Author/Creator:
- Heller, Steven, author.
- Language:
- English
- Subjects (All):
- Commercial art--United States--History--20th century.
- Commercial art.
- Physical Description:
- 1 online resource (1,508 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Abrams, 2017.
- Summary:
- In The Moderns , we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
- Contents:
- 01 Introduction
- Midcentury Confluences
- Making Modern
- Eclectic and Modern
- Landscapes of Modern Design
- 02 ÉMIGRÉS
- Josef Albers
- Walter Allner
- Herbert Bayer
- Alexey Brodovitch
- Will Burtin
- George Giusti
- György Kepes
- Leo Lionni
- Herbert Matter
- Erik Nitsche
- M. Peter Piening
- Cipe Pineles
- Ladislav Sutnar
- Fred Troller
- George Tscherny
- Massimo Vignelli
- Dietmar R. Winkler
- Rudi Wolff
- 03 HOMEGROWN
- Saul Bass
- Lillian Bassman
- Lester Beall
- Peter Bradford
- Robert Brownjohn
- Jacqueline S. Casey
- Chermayeff & Geismar
- John and Mary Condon
- Donald and Ann Crews
- Richard Danne
- Louis Danziger
- Rudolph de Harak
- Louis Dorfsman
- Ray Eames
- Gene Federico
- S. Neil Fujita
- William Golden
- Morton Goldsholl
- Charles Goslin
- Irving Harper
- E. McKnight Kauffer
- Ray Komai
- Burton Kramer
- Roy Kuhlman
- Matthew Leibowitz
- George Lois
- Herb Lubalin
- Alvin Lustig
- Elaine Lustig Cohen
- John Massey
- Tomoko Miho
- Reid Miles
- Charles E. Murphy
- Georg Olden
- Tony Palladino
- Paul Rand
- Alexander Ross
- Arnold Saks
- Arnold Shaw
- Louis Silverstein
- Barbara Stauffacher Solomon
- Alex Steinweiss
- Deborah Sussman
- Bradbury Thompson
- Lance Wyman
- 04 THE BAUHAUS TRADITION AND THE NEW TYPOGRAPHY
- Notes:
- Description based on print version record.
- ISBN:
- 9781683350125
- 168335012X
- OCLC:
- 1005087943
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