The war for China's wallet : profiting from the new world order / Shaun Rein.

Format:

Book

Author/Creator:

Rein, Shaun, author.

Language:

English

Subjects (All):

Globalization--China.

Globalization.

China--Economic conditions--2000-.

China.

China--Commerce.

Physical Description:

1 online resource (212 pages)

Edition:

1st ed.

Place of Publication:

Boston : De|G Press, [2018]

Language Note:

In English.

Summary:

With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world's newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike-they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades. Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for China's Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas

Contents:

Frontmatter

Advance Praise

Acknowledgments

About the Author

Contents

Introduction

Preface

Chapter 1: China's Economic Hammer

Chapter 2: The Hammer and the Carrot

Chapter 3: America's Power Vacuum and the New Global Order: One Belt One Road and AIIB

Chapter 4: Innovation and the State-Owned Sector

Chapter 5: China's Outbound Investment: Clash of Cultures

Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer

Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious Enclaves

Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping Model

Chapter 9: Conclusion

Endnotes

Index

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed December 20, 2017).

ISBN:

9781501507519

1501507516

OCLC:

1015864075