Mind+machine : a decision model for optimizing and implementing analytics / Marc Vollenweider.

Format:

Book

Author/Creator:

Vollenweider, Marc, author.

Language:

English

Subjects (All):

Web usage mining.

Big data.

Physical Description:

1 recurso electrónico (321 pages) : color illustrations, charts

Edition:

1st ed.

Place of Publication:

Hoboken, New Jersey : Wiley, 2017.

Summary:

Big data and artificial intelligence dominate business news coverage, but these are far from singular solutions to any business challenge. At the core of successful decision-making is human instinct driven by experience and information. Mind+Machine is the groundbreaking guide to combining the optimally potent mix of human expertise and state-of-the-art digital machines to enhance a variety of business functions.

Contents:

Mind+Machine: A Decision Model for Optimizing and Implementing Analytics

Contents

Preface

Acknowledgments

List of Use Cases

Part I: The Top 12 Fallacies about Mind+Machine

Fallacy #1: Big Data Solves Everything

Fallacy #2: More Data Means More Insight

Fallacy #3: First, We Need a Data Lake and Tools

Fallacy #4: Analytics Is Just an Analytics Challenge: Part I: The Last Mile

Fallacy #5: Analytics Is Just an Analytics Challenge: Part II: The Organization

Fallacy #6: Reorganizations Won't Hurt Analytics

Fallacy #7: Knowledge Management Is Easy-we Just Need Some Wikis

Fallacy #8: Intelligent Machines Can Solve Any Analytic Problem

Fallacy #9: Everything Must Be Done In-House!

Fallacy #10: We Need More, Larger, and Fancier Reports

Fallacy #11: Analytics Investment Means Great ROI

Fallacy #12: Analytics Is a Rational Process

Part I: Conclusion

Part II: 13 Trends Creating Massive Opportunities for Mind+Machine

Trend #1: The Asteroid Impact of Cloud and Mobile

Trend #2: The Yin and Yang of the Internet of Things

Trend #3: One-to-One Marketing

Trend #4: Regulatory Flooding of the Ring of Knowledge

The European Union and Privacy Rules: The General Data Protection Regulation and the EU-US Privacy Shield

The Teeth of the General Data Protection Regulation

Privacy Impacting the Ring of Knowledge

The Nine Questions You Need to Ask Your CIO Regarding Personal Data

Trend #5: The Seismic Shift to Payas-You-Go or Outputbased Commercial Models

Trend #6: The Hidden Treasures of Multiple-Client Utilities

Trend #7: The Race for Data Assets, Alternative Data, and Smart Data

Trend #8: Marketplaces and the Sharing Economy Finally Arriving in Data and Analytics

Trend #9: Knowledge Management 2.0-Still an Elusive Vision?.

Trend #10: Workflow Platforms and Process Automation for Analytics Use Cases

Trend #11: 2015-2025: The Rise of the Mind-Machine Interface

Trend #12: Agile, Agile, Agile

Trend #13: (Mind+Machine)2 = Global Partnering Equals More Than 1+1

Era 1: Pure Geographic Cost Arbitrage (2000-2005)

Era 2: Globalizing Outsourcing (2005-2015)

Era 3: Process Reengineering (2007-2015) and Specialization

Era 4: Hybrid On-Site, Near-Shore, and Farshore Outsourcing (2010-)

Era 5: Mind+Machine in Outsourcing (2010-)

Pricing and Performance Benchmarks

The Future of Outsourcing in Knowledge-Intensive Processes

Part II: Conclusion

Part III: How to Implement the Mind+Machine Approach

The Analytics Use Case Methodology: A Change in Mind-Set

Perspective #1: Focus on the Business Issue and the Client Benefits

Perspective #2: Map Out the Ring of Knowledge

Perspective #3: Choose Data Wisely Based on the Issue Tree

Perspective #4: The Efficient Frontier Where Machines Support Minds

Perspective #5: The Right Mix of Minds Means a World of Good Options

Perspective #6: The Right Workflow: Flexible Platforms Embedded in the Process

Perspective #7: Serving the End Users Well: Figuring Out the Last Mile

Perspective #8: The Right User Interaction: The Art of User Experience

Perspective #9: Integrated Knowledge Management Means Speed and Savings

Perspective #10: The Commercial Model: Pay-As-You-Go or Per-Unit Pricing

Perspective #11: Intellectual Property: Knowledge Objects for Mind+Machine

Perspective #12: Create an Audit Trail and Manage Risk

Perspective #13: The Right Psychology: Getting the Minds to Work Together

Perspective #14: The Governance of Use Case Portfolios: Control and ROI

Perspective #15: Trading and Sharing Use Cases, Even Across Company Boundaries

Part III: Conclusion

Notes.

About the Author

Index

End User License Agreement.

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed October 26, 2016).

ISBN:

9781119302926

1119302927

9781119302971

1119302978

OCLC:

961064590