How to open & operate a financially successful specialty retail & gourmet foods shop / by Sharon Fullen ; revised by Rebekah Slonim.

Format:

Book

Author/Creator:

Fullen, Sharon L., author.

Contributor:

Slonim, Rebekah, editor.

Language:

English

Subjects (All):

New business enterprises.

New business enterprises--Management.

Gourmet food industry.

Specialty stores.

Physical Description:

1 online resource (315 pages) : illustrations

Edition:

Revised Second edition.

Place of Publication:

Ocala, Florida : Atlantic Publishing Group, Inc., [2016]

Summary:

Experts indicate that gourmet products do better in uncertain economic times as consumers seek out affordable luxuries. Updated and completely revised in 2105, this is the new A-to-Z guide to making it in your own gourmet store. This detailed text contains all the information needed to start, operate, and manage a highly profitable specialty store. It is perfect book for entrepreneurs, schools, and technical training centers.

Contents:

Introduction

For those who love elderberries and fine cheese : starting your own gourmet store

Getting down to practicality : launching your business

Making it your own : the basics of buying a gourmet shop

How to get support without being hampered : investing in a franchise

Planning for success : writing a business plan

Boots on the ground : pre-opening activities

Your greatest asset : successful employee relations

The reason you're in business : your customers

Getting the word out : marketing your business

Public relations : how to get customers in the door with little cost

From appliances to zucchini : choosing your sales mix

Helping you to do your job : equipping your store

A welcoming space : public areas of your store

A place to get things done : back-of-the-store work areas

Creating a team : your store staff

How to get what you want : purchasing inventory

All about money : cash flow

Accounting 101 : financial management and budgeting

Balanced budget : basic cost control for retail operations

Efficiency : controlling your labor costs

Appendix A: Resources : build your own network

Bibliography

Photo credits

Glossary

Index.

Notes:

Revised edition of the author's How to open a financially successful specialty retail & gourmet foods shop, 2004.

Includes bibliographical references (pages 305-306) and index.

Description based on print version record.

ISBN:

1-62023-081-X

OCLC:

967108498