On-camera coach : tools and techniques for business professionals in a video-driven world / Karin Reed.

Format:

Book

Author/Creator:

Reed, Karin, author.

Series:

Wiley and SAS business series.

Wiley and SAS Business Series

Language:

English

Subjects (All):

Multimedia systems in business presentations.

Business presentations.

Physical Description:

1 online resource (208 pages).

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : Wiley, 2017.

System Details:

text file

Summary:

The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens—being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time. Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond. Learn how to prepare for an on-camera appearance Tailor your presentation to on-camera demands Discover how the camera interprets wardrobe and body language Appear dynamic, confident, and engaged when the lens points your way The lens captures everything—the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence—even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.

Contents:

Intro

On-Camera Coach

Wiley &amp

SAS Business Series

Contents

Preface

Acknowledgments

Section One The Inescapable Reality-We All Have to Communicate through a Camera

Chapter 1 Why You Need to Read This Book

The Power and Pervasiveness of Video

The Decline of the Professional Spokesperson

The Global Communication Tool of Choice

Hiring by Skype

The Perils of Video

How Reading This Book Can Improve Your On-Camera Performance

What You Will Need

Topics to Be Discussed

Chapter Takeaways

Notes

Chapter 2 Why the Camera Changes Everything

My "Aha!" Moment

A Camera Changes Everything

No Immediate Feedback

Your Own Worst Critic

Recorded for Posterity

Unfamiliar Territory

The Archenemy of Performance Success: You

The Key to On-Camera Success: Authenticity

Section Two The MVPs of Performance Success

Chapter 3 M-Mental Mind-set: The Prep before the Performance

Reaching the Real Audience

Visualize the Viewer

Video Chat: Now You See Me, Now You Don't

Embrace Your Nervousness

Passion Play

Beware of Brain Cramps

The Bottom Line: It's Not about You

Note

Chapter 4 V-Vocal Variety: Pacing and Pausing with Purpose

The Musicality of Your Delivery-What's Your Range?

What Is Vocal Variety?

Natural versus On-Camera Inflection

Setting Your Pace with the Viewer in Mind

Finishing Your Thoughts

Using the Power of the Pause

Pause for You

Filler Words as Placeholders

Pause for Them

The Lowdown on Uptalk

The Most Common Uptalk Trouble Spot

Chapter 5 P-Physical Factors: On-Camera Movement with Meaning

On-Camera Gesturing: An Out-of-Body Experience

Getting Familiar with Frame Size

Gestures for a Tight Shot

Gestures for a Medium Shot.

Gestures for a Wide Shot

Gestures as a Retention Tool

The Role of Off-Camera Movement

Posture Pointers

Standing While on Camera

The Metronome Effect

Going for a Walk

Sitting While on Camera

Crossed Legs

Leaning In or Out

Step In to Start

Making Eye Contact When You Can't See Your Audience

Look Away

Performance Pitfalls: Eye Contact Errors

Vary Your Angle

Look Up

Section Three Ready to Wear . . . or Not

Chapter 6 Looking the Part-Wardrobe 101

Match Audience Expectations

Boring Is Best

Spin the Color Wheel

Special Consideration: Green-Screen Shoots

Solids: A Solid Choice

Putting on the Pounds

Dress Right for the Mic

Pack Placement

Microphone Placement

Jewelry Jukebox and Light Show

Your Fifth Appendage: A Smartphone

Additional Considerations for Men

Sock Style

The Uniform Look

To Button or Not to Button?

Chapter 7 Hair and Makeup

Hair Hassles

On-Camera Makeup Musts for Women

What You Need in Your Kit

Moisturizer

Foundation

Powder

Eye Makeup

Cheeks

Lip Color

Makeup for Men

Glasses or No Glasses

Section Four Best Practices for Creating Your On-Camera Message

Chapter 8 Organizing for the Ear

The Rule of Three

Applying the Rule of Three On Camera

Rule of Three via Skype

Your Core Message

The Rule of Three Expanded

Repetition, Repetition, Repetition

Chapter 9 Writing for the Spoken Word

The Challenges of Reading Written Prose Aloud

Why the Whisper Test Won't Work

Writing Tip 1: Keep It Short

Writing Tip 2: Don't Fear the Grammar Police

Writing Tip 3: See Spot . . . Be Bored

Exercises for Writing the Way You Speak

Note.

Section five How to Read without Sounding Like You Are

Chapter 10 Marking Your Script

Step One: Smooth Out the Script

Step Two: Add Phonetics Where Appropriate

Step Three: Mark with Meaning

New vs. Old

The Name Stress Principle

How to Mark Your Copy for Emphasis

Emphasis Obstacles

Beware of Connotations

Too Much Stress

Step Four: Place Your Pauses

The Short Pause

The Power Pause

Marking Your Pauses

Pause Practice Example

Pause Pitfalls

It All Comes Down to This . . .

Script Marking Exercises Answer Key

Chapter 11 Tackling the Teleprompter

Lessons Learned from Michael Bay's Implosion

Lesson 1: Know Your Content

Lesson 2: Know Your Script

Lesson 3: Stay in the Moment

Teleprompter-Friendly Copy: Best Practices

Read Your Script in the Prompter before Your Performance

Effective Visual Cues in Teleprompter Copy

Options for Marking Emphasis

Options for Marking Pauses

Visual Cues Are Guides, Not Absolutes

The Role of the Teleprompter Operator

A Second Set of Eyes

Adjusting Font Size

Following the Leader

Editing on the Fly

No Mind Reading

Adjusting the Read Line

Prompter Practice Made Possible

The Proliferation of Prompter Software

Control the Scroll

Watch Yourself

Lost in the Teleprompter

Section Six The Most Common On-Camera Performance Scenarios

Chapter 12 Presenting Directly to the Camera in a Studio Setting

Considerations for Corporate Video

A Lesson from TV News

Does Length Matter?

How Much Face Time Is Too Much?

Preparing for the Shoot

Creating Your Content

Identifying Your Viewer

Writing the Way You Speak

Marking for Meaning

Practice, Practice, Practice

Looking the Part

Microphone Matters

Hair Issues.

Getting Rid of Your Fifth Appendage

Orienting Yourself to the Studio

Meet the Crew

The Floor Director

The Audio Technician

The Camera Operator

The Teleprompter Operator

The Crew's Mission

Give Yourself the Once-Over

Getting Familiar with Your Performance Space

The Crew's Final Prep

Pulling Off a Great Performance

Stay Focused Despite Distractions

The Most Dangerous Part of Your Performance

The Runaway Train Ramble

Mentally Moving On

Stopping the Performance before the Real End

Reviewing Your Performance

Chapter 13 Videoconferencing and Interviews via Video Chat

Changes in Where and How You Work

Travel Cost Savings

Fewer Scheduling Headaches

Why You Want to Turn on Your Webcam

Best Practices for VC

Technical Considerations

Setting Considerations

Performance Considerations

Recording a Videoconference

Chapter 14 Webcasts-Best Practices for Panelists and Moderators

Why a Webcast Is Easier to Master

Best Practices for Panelists

Prepare Your Points

Plan Your Wardrobe

Take Advantage of Rehearsal Time

Focus on the Action

Where You Should Look

When Someone Asks You a Question

When Presenting Uninterrupted to Viewers

When Others Are Speaking

Opting Out of Using a Teleprompter

Handling the Unexpected Question

Best Practices for Moderators

Directing the Conversation

Preparing to Be a Moderator

Encouraging the Conversation

Being the Ultimate Editor

Staying Hydrated

Chapter 15 Broadcast Interview Basics

Before the TV Interview

Find Out the Focus

Simplify Your Talking Points

Seek to Speak in Sound Bites

Practice with a Peer

During the TV Interview

Establishing a Friendly Rapport.

Checking Yourself in the Mirror

Realizing When the Camera Is On

Orally Editing Your Sound Bite

Controlling the Controllables

Pause to Ponder

Press Your Own Reset Button

Keep Your Cool

Answer Every Question as Best You Can

After the TV Interview

Interviews by Satellite

Introducing the IFB

Managing the Monitor

Waiting for the All-Clear

Conclusion: Embrace Communicating through the Camera

About the Author

Index

EULA.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed March 15, 2017).

ISBN:

9781119324713

1119324718

OCLC:

975225864