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Pop city : Korean popular culture and the selling of place / Youjeong Oh.

Loaned to Another Library DS923.23 .O35 2018
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Format:
Book
Author/Creator:
Oh, Youjeong, author.
Language:
English
Subjects (All):
Popular culture--Korea (South)--History--21st century.
Popular culture.
Place marketing--Korea (South)--History--21st century.
Place marketing.
Television plays, Korean--History and criticism.
Television plays, Korean.
Popular music--Korea (South)--History and criticism.
Popular music.
History.
Korea (South).
Genre:
Criticism, interpretation, etc.
History.
Television plays, Korean.
Physical Description:
xi, 238 pages ; 24 cm
Place of Publication:
Ithaca : Cornell University Press, 2018.
Summary:
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher.
Contents:
Speculative producers : the production of Korean drama
Spectacular places : drama-filming sites
Image producers : the (re)production of K-pop idols
K-star road : making Gangnam into a K-pop-filled place
Cosme Road : K-beauty and the globalization of Myeong-dong.
Notes:
Includes bibliographical references and index.
Other Format:
Online version: Oh, Youjeong. Pop city.
ISBN:
9781501730719
1501730711
OCLC:
1028910936

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