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We want fish sticks : the bizarre and infamous rebranding of the New York Islanders / Nicholas Hirshon ; foreword by Éric Fichaud.

Van Pelt Library GV848.N4 H57 2018
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Format:
Book
Author/Creator:
Hirshon, Nicholas, author.
Language:
English
Subjects (All):
New York Islanders (Hockey team)--History.
New York Islanders (Hockey team).
National Hockey League--History--20th century.
National Hockey League.
Stanley Cup (Hockey)--History--20th century.
Stanley Cup (Hockey).
History.
Genre:
History.
Physical Description:
xxi, 273 pages ; 24 cm
Place of Publication:
Lincoln, Nebraska : University of Nebraska Press, [2018]
Contents:
Foreword / by Éric Fichaud
Acknowledgments
Introduction
1. Birth of a brand
2. A frozen-dinner franchise
3. The Baymen and the Bruin
4. New team, dashed dream
5. Dead in the water
6. Spano for president
7. From savior to devil
Epilogue.
Notes:
Includes bibliographical references (pages 261-262) and index.
ISBN:
9781496206534
1496206533
OCLC:
1029771168

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