The Routledge companion to transmedia studies / edited by Matthew Freeman and Renira Rampazzo Gambarato.

Format:

Book

Contributor:

Freeman, Matthew, 1987- editor.

Gambarato, Renira Rampazzo, editor.

Series:

Routledge media and cultural studies companions.

Routledge media and cultural studies companions

Language:

English

Subjects (All):

Mass media--Technological innovations.

Mass media.

Digital media.

Intermediality.

Convergence (Telecommunication).

Physical Description:

xxxi, 491 pages ; 27 cm.

Other Title:

Transmedia studies

Place of Publication:

New York : Routledge, 2018.

Summary:

"Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms"-- Provided by publisher.

Contents:

Introduction : transmedia studies "where now" / Matthew Freeman and Renira Rampazzo Gambarato

Transmedia film : from embedded engagement to embodied experience / Sarah Atkinson

Transmedia documentary : experience and participative approaches to non-fiction transmedia / Joakim Karlsen

Transmedia television : flow, glance, and the BBC / Elizabeth Evans

Transmedia telenovelas : The Brazilian experience / Inara Rosas and Hanna Nolasco

Transmedia comics : seriality, sequentiality, and the shifting economies of franchise licensing / William Proctor

Transmedia publishing : three complementary cases / Alastair Horne

Transmedia games : aesthetics and politics of profitable play / Helen W. Kennedy

Transmedia music : the values of music as a transmedia asset / Paola Brembilla

Transmedia journalism : the potentialities of transmedia dynamics in the news coverage of planned events / Renira Rampazzo Gambarato

Transmedia sports : the National Basketball Association, emojis, and personalized participation / Ethan Tussey

Transmedia social platforms : livestreaming and transmedia sports / Portia Vann, Axel Bruns and Stephen Harrington

Transmedia celebrity : the Kardashian kosmos : between family brand and individual storylines / S̆árka Gmiterková

Transmedia attractions : the case of Warner Bros. Studio Tour : the making of Harry Potter / Matthew Freeman

Transmedia storytelling : character, time, and world : the case of Battlestar Galactica / Mélanie Bourdaa

Transmedia world-building : history, conception, and construction / Mark J. P. Wolf

Transmedia characters : additionality and cohesion in transfictional heroes / Roberta Pearson

Transmedia genres : form, content, and the centrality of memory / Colin B. Harvey

Transmedia writing : storyworlds and participation at the intersection of practice and theory / Donna Hancox

Transmedia photography : implicit narrative from a discrete moment / Kevin Moloney

Transmedia indie : creativity outside Hollywood / Erica Negri

Transmedia adaptation : revisiting the no-adaptation rule / Christy Dena

Transmedia developer : success at multiplatform narrative requires a journey to the heart of story / Jeff Gomez

Transmedia production : embracing change / Robert Pratten

Transmedia commodification : Disneyfication, magical objects, and Beauty and the Beast / Anna Kérchy

Transmedia franchising : driving factors, storyworld development, and creative process / Peter von Stackelberg

Transmedia distribution : from vertical integration to digital natives / Elizabeth Evans

Transmedia branding and marketing : concepts and practices / Max Giovagnoli

Transmedia archaeology : narrative expansions across media before the age of convergence / Paolo Bertetti

Transmedia heritage : museums and historic sites as present-day storytellers / Jenny Kidd

Transmedia fandom and participation : the nuances and contours of fannish participation / Paul Booth

Transmedia paratexts : informational, commercial, diegetic, and auratic circulation / Matt Hills

Transmedia politics : Star Wars and the ideological battlegrounds of popular franchises / Dan Hassler-Forest

Transmedia charity : constructing the ethos of the BBC's Red Nose Day across media / Matthew Freeman

Transmedia education : changing the learning landscape / Lorena Peret Teixeira Tárcia

Transmedia literacy : rethinking media literacy in the new media ecology / Carlos A. Scolari

Transmedia for social change : evolving approaches to activism and representation / Donna Hancox

Transmedia identities : from fan cultures to liquid lives / André Jansson and Karin Fast

Transmedia psychology : creating compelling and immersive experiences / Pamela Rutledge

Transmedia religion : from representations to propaganda strategy / Marie-Eve Carignan

A narratological approach to transmedial storyworlds and transmedial universes / Jan-Noël Thon

An ontological approach to transmedia worlds / Frank Branch and Rebekah Phillips

An experience approach to transmedia fictions / Susana Tosca and Lisbeth Klastrup

A design approach to transmedia projects / Renira Rampazzo Gambarato

A management approach to transmedia enterprises / Ulrike Rohn and Indrek Ibrus

A micro-budget approach to transmedia in small nations / Kyle Barrett

A Genettian approach to transmedia (para)textuality / Raúl Rodríguez Ferrándiz

A semiotic approach to transmedia storytelling / Geane Carvalho Alzamora

A mythological approach to transmedia storytelling / Nicoleta Popa Blanariu and Dan Popa

A qualitative network approach to transmedia communication / Matthias Berg and Andreas Hepp

A metrics model for measuring transmedia engagement / Eefje Op den Buysch and Hille van der Kaa

Afterword : the present and future of transmedia practices : a conversation / Alison Norrington, Kate Pullinger, Nataly Rios Gioco and Kate Fitzpatrick.

Notes:

Includes bibliographical references.

Other Format:

ebook version :

ISBN:

9781138483439

1138483435

OCLC:

1040617370