2 options
Gender, branding, and the modern music industry : the social construction of female popular music stars / Kristin J. Lieb.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Lieb, Kristin, author.
- Language:
- English
- Subjects (All):
- Women musicians.
- Women in music.
- Music trade--Social aspects.
- Music trade.
- Popular music--Social aspects.
- Popular music.
- Social aspects.
- Physical Description:
- 1 online resource (xxvii, 265 pages)
- Edition:
- Second edition.
- Place of Publication:
- New York, NY : Routledge, 2018.
- System Details:
- text file
- Contents:
- Gender differences
- The good girl
- Good girls growing up
- Good girls in a group
- The temptress
- Summary
- Notes
- References
- 5 The Lifecycle Model Part II
- A change of focus
- The diva
- The exotic
- The provocateur
- The whore
- The hot mess
- 6 The Lifecycle Model Part III
- The survivor
- Gay icon or in self-imposed exile
- The gay icon
- Self-imposed exile/protected status
- Comeback queens and legends
- The comeback/redemption
- The legend
- 7 Theoretical Foundations for the Lifecycle Model
- Popularity
- Sexual scripting
- Doing gender and gender performance
- Face-ism and facial prominence
- Hegemony and ISAs
- Pop stars and fauxmosexuality
- Bisexuality
- The post-modern gaze?
- Feminine types in music videos
- Everyday pornography/The pornography of everyday life
- Objectification theory
- Production and consumption of popular culture
- Feminist geography and gendered space
- 8 Intersectionality, Cultural Appropriation, and Gender-Based Harassment and Violence
- Intersectionality
- Cultural appropriation
- Historical context
- Elvis Presley and cultural appropriation
- Cultural appreciation
- Miley Cyrus and cultural appropriation
- Robin Thicke and cultural appropriation
- Miley Cyrus and intersectionality
- Katy Perry and cultural appropriation
- Negotiating cultural appropriation
- Appropriation, power, and privilege
- Sexual harassment
- Conclusion
- Index.
- Cover
- Endorsement
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of contents
- Acknowledgments
- List of Illustrations
- Preface
- 1 Critical Frameworks for Considering Pop Stars
- The Cultural Diamond
- Communication theory and pop star brands
- Popular culture studies
- The branding process
- Artist brands
- Person brands
- Brand strength and brand equity
- Brand meaning
- Brand meaning and resonance
- Product symbolism and self-concept
- Cultural resonance
- Multivocality
- Celebrity endorsers and celebrity firms
- 2 Female Popular Music Stars as Brands
- Evolution and lifecycle of celebrity firms and person brands
- Contemporary notions of brand
- Theoretical gaps: Person brands and short-term brands
- Behind the scenes: Managing short-term person brands
- Principle 1: There are different brand types for female musicians
- Principle 2: Sales and streaming drive top-level success
- Brand extensions
- Extending brands via licensing deals
- Collaborations as extensions
- Collaborations as extensions in rap
- Unlikely extensions
- Two: Suggest what your brand means, but seek your audienceaÌâÑâØ©s (receiveraÌâÑâØ©s)
- Three: Artist aÌâÑâجaccessibilityaÌâÑâØ- is importantaÌâÑâؤbut have some boundaries
- Four: The truth is better than fiction
- Five: You canaÌâÑâØ©t control culture, so work with it to get what you want
- 3 The Modern Music Industry
- Revenue generation
- Touring, music festivals, and Vegas residencies
- Sponsorship, licensing, and endorsements
- Celebrity endorsements and brand integrations
- Labels
- Social media
- Independent labels
- Radio
- Retail
- Gatekeeping
- Navigating the deal-making process
- Major labels and the blockbuster model
- 4 The Lifecycle for Female Popular Music Stars.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Online resource; title from digital title page (viewed on February 08, 2018).
- Other Format:
- Print version: Lieb, Kristin. Gender, branding, and the modern music industry.
- ISBN:
- 9781315160580
- 1315160587
- 9781351662857
- 1351662856
- 9781351662833
- 135166283X
- 9781351662840
- 1351662848
- Publisher Number:
- 99978891852
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.