The theory and practice of motion design : critical perspectives and professional practice / edited by R. Brian Stone & Leah Wahlin.

Format:

Book

Contributor:

Stone, R. Brian, 1963- editor.

Wahlin, Leah, editor.

Language:

English

Subjects (All):

Motion in art.

Graphic arts.

Computer graphics.

Animation (Cinematography).

Image processing--Digital techniques.

Physical Description:

xx, 328 pages : illustrations (some color) ; 26 cm

Place of Publication:

New York, NY : Routledge, 2018.

Summary:

"This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds."-- Provided by publisher.

Contents:

Part 1 Theoretical Perspectives

Section 1 Interdisciplinary Influences and Origins

Liberating Words from the Printed Page p. 4 / Dan Boyarski

The Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions Over Time p. 15 / Clarisa E. Carubin

Motion in Graphic Design: Interdisciplinary References for Teaching p. 30 / Camila Afanador-Llach

Re-framing Design: Engaging Form, Meaning, and Media p. 45 / Jennifer Bernstein

Section 2 Communication Theory

Figures of Speech and Motion Design p. 66 / Bruno Ribeiro

Understanding Text-Image Composites in Title Sequences p. 80 / Michael Betancourt

Towards the Cumulative Effect of Expository Motion Graphics: How Visual Explanations Resonate with Audiences p. 94 / Spencer Barnes

Section 3 Science and Perception

Motion Attracts Attention p. 114 / Elaine Froehlich

A conversation with Daniel Alenquer, Playerium p. 127

Part 2 Practice & Application

Section 1 Brand Building and Identities

A conversation with Guy Wolstenholme and Jon Hewitt, Moving Brands p. 134

Identities in Motion: Logo Introductions as Brand-Building Narratives p. 139 / David Peacock

A conversation with Jakob Trollbäck, Trollbäck+Company p. 158

Section 2 Interface and Interaction Design

Navigating VOX/UI: The Integration of Motion in a Voice-Controlled Information System p. 164 / Andre Murnieks

A conversation with Jeff Arnold, Microsoft p. 178

Energetic Alpha: A Design Continuum Created Through Collaboration p. 182 / Gretchen C. Rinnert and Aoife Mooney and Marianne Martens

Section 3 Narrative and Storytelling

A conversation with Kyle Cooper, Prologue Films p. 200

The Blurry Intersection of Illustration and Animation p. 205 / Adam Osgood

A conversation with Karin Fong, Imaginary Forces p. 220

Section 4 Space and Environment

Motion Design in the Context of Place p. 228 / Cotter Christian and Catherine Normoyle

Motion Design: Application and Impact on the Exhibition Experience-from Theory to Practice p. 246 / Christina Lyons

Section 5 Experimental Visualizations & New Applications

Fragmented Motion: Split-Screen and Asynchronous Video p. 262 / Steven Hoskins

A conversation with Isabel Meirelles, author of Design for Information p. 276

A conversation with Matt Pasternack, InfoMotion p. 281

Section 6 Educating Motion Designers

Notes from the Classroom p. 288 / R. Brian Stone

Understanding Motion Literacy through Systems and Behaviors p. 293 / Heather Shaw

Practitioner Perspectives on Educating Motion Designers p. 312 / Kyle Cooper

Daniel Alenquer p. 313

Karin Fong p. 315

Guy Wolstenholme and Jon Hewitt p. 316

Isabel Meirelles p. 317

Jakob Trollbäck p. 318.

Notes:

"A Focal Press book"--Cover.

Includes bibliographical references and index.

Other Format:

ebook version :

ISBN:

9781138490796

1138490792

9781138490802

1138490806

OCLC:

1048595709