The theory and practice of motion design : critical perspectives and professional practice / edited by R. Brian Stone & Leah Wahlin.

Format:

• Book

Contributor:

• Stone, R. Brian, 1963- editor.
• Wahlin, Leah, editor.

Language:

English

Subjects (All):

• Motion in art.
• Graphic arts.
• Computer graphics.
• Animation (Cinematography).
• Image processing--Digital techniques.

Physical Description:

xx, 328 pages : illustrations (some color) ; 26 cm

Place of Publication:

New York, NY : Routledge, 2018.

Summary:

"This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds."-- Provided by publisher.

Contents:

• Part 1 Theoretical Perspectives
• Section 1 Interdisciplinary Influences and Origins
• Liberating Words from the Printed Page p. 4 / Dan Boyarski
• The Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions Over Time p. 15 / Clarisa E. Carubin
• Motion in Graphic Design: Interdisciplinary References for Teaching p. 30 / Camila Afanador-Llach
• Re-framing Design: Engaging Form, Meaning, and Media p. 45 / Jennifer Bernstein
• Section 2 Communication Theory
• Figures of Speech and Motion Design p. 66 / Bruno Ribeiro
• Understanding Text-Image Composites in Title Sequences p. 80 / Michael Betancourt
• Towards the Cumulative Effect of Expository Motion Graphics: How Visual Explanations Resonate with Audiences p. 94 / Spencer Barnes
• Section 3 Science and Perception
• Motion Attracts Attention p. 114 / Elaine Froehlich
• A conversation with Daniel Alenquer, Playerium p. 127
• Part 2 Practice & Application
• Section 1 Brand Building and Identities
• A conversation with Guy Wolstenholme and Jon Hewitt, Moving Brands p. 134
• Identities in Motion: Logo Introductions as Brand-Building Narratives p. 139 / David Peacock
• A conversation with Jakob Trollbäck, Trollbäck+Company p. 158
• Section 2 Interface and Interaction Design
• Navigating VOX/UI: The Integration of Motion in a Voice-Controlled Information System p. 164 / Andre Murnieks
• A conversation with Jeff Arnold, Microsoft p. 178
• Energetic Alpha: A Design Continuum Created Through Collaboration p. 182 / Gretchen C. Rinnert and Aoife Mooney and Marianne Martens
• Section 3 Narrative and Storytelling
• A conversation with Kyle Cooper, Prologue Films p. 200
• The Blurry Intersection of Illustration and Animation p. 205 / Adam Osgood
• A conversation with Karin Fong, Imaginary Forces p. 220
• Section 4 Space and Environment
• Motion Design in the Context of Place p. 228 / Cotter Christian and Catherine Normoyle
• Motion Design: Application and Impact on the Exhibition Experience-from Theory to Practice p. 246 / Christina Lyons
• Section 5 Experimental Visualizations & New Applications
• Fragmented Motion: Split-Screen and Asynchronous Video p. 262 / Steven Hoskins
• A conversation with Isabel Meirelles, author of Design for Information p. 276
• A conversation with Matt Pasternack, InfoMotion p. 281
• Section 6 Educating Motion Designers
• Notes from the Classroom p. 288 / R. Brian Stone
• Understanding Motion Literacy through Systems and Behaviors p. 293 / Heather Shaw
• Practitioner Perspectives on Educating Motion Designers p. 312 / Kyle Cooper
• Daniel Alenquer p. 313
• Karin Fong p. 315
• Guy Wolstenholme and Jon Hewitt p. 316
• Isabel Meirelles p. 317
• Jakob Trollbäck p. 318.

Notes:

• "A Focal Press book"--Cover.
• Includes bibliographical references and index.

Other Format:

ebook version :

ISBN:

• 9781138490796
• 1138490792
• 9781138490802
• 1138490806

OCLC:

1048595709