Persuasion in public discourse : cognitive and functional perspectives / edited by Jana Pelclová and Wei-lun Lu.

Format:

Book

Contributor:

Pelclová, Jana, editor.

Lu, Wei-lun (Linguist), editor.

Series:

Discourse approaches to politics, society, and culture ; v. 79.

Discourse approaches to politics, society and culture (DAPSAC), 1569-9463 ; volume 79

Language:

English

Subjects (All):

Persuasion (Rhetoric).

Discourse analysis.

Physical Description:

vi, 334 pages ; 25 cm.

Place of Publication:

Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]

Summary:

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"-- Provided by publisher.

Contents:

Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna

Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc

Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu

Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana

"The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng

Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina

Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett

Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson

Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng

Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová

Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas

Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová

Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.

Notes:

Includes bibliographical references and indexes.

Other Format:

Online version: Persuasion in public discourse

ISBN:

9789027201386

9027201382

OCLC:

1032025837