1 option
Involving the audience : a rhetorical perspective on using social media to improve websites / by Lee-Ann Kastman Breuch.
Van Pelt Library PN171.O55 B74 2019
Available
- Format:
- Book
- Author/Creator:
- Breuch, Lee-Ann Kastman, 1970- author.
- Series:
- ATTW book series in technical and professional communication
- Language:
- English
- Subjects (All):
- Online authorship.
- Interactive multimedia.
- Web sites--Design.
- Web sites.
- Rhetoric--Social aspects.
- Rhetoric.
- Internet--Social aspects.
- Internet.
- Physical Description:
- xviii, 200 pages ; 23 cm.
- Place of Publication:
- New York, NY : Routledge, 2019.
- Contents:
- The social web imperative
- Rheorical roots of audience involvement
- Social web usability research method(s)
- Failure and fallout/response and recovery
- Trouble with search/managing change
- Audience involved/audience initiated
- Methodological appendix.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780815384533
- 081538453X
- 9780815384540
- 0815384548
- OCLC:
- 1041203653
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.