Creative selection : inside Apple's design process during the golden age of Steve Jobs / Ken Kocienda.

Format:

Book

Author/Creator:

Kocienda, Ken, author.

Language:

English

Subjects (All):

Apple Computer, Inc--History.

Apple Computer, Inc.

Jobs, Steve, 1955-2011.

Jobs, Steve.

Product design.

Creative ability in technology.

Computer industry--United States.

Computer industry.

History.

United States.

Genre:

History.

Physical Description:

291 pages : illustrations ; 25 cm

Edition:

First edition.

Place of Publication:

New York : St. Martin's Press, 2018.

Summary:

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Contents:

The demo

The crystal ball

The black slab

One simple rule

The hardest problem

The keyboard derby

QWERTY

Convergence

The intersection

At this point.

Notes:

Includes bibliographical references (pages 267-277) and index.

ISBN:

9781250194466

1250194466

OCLC:

1041234241