Xianggang xi yuan sou ji. Ying hua zheng ming / Huang Xiabai zhu.
香港戲院搜記. 影畫爭鳴 黃夏柏著.

Format:

Book

Author/Creator:

Huang, Xiabai, author.

黃夏柏, author.

Language:

Chinese

Subjects (All):

Motion picture theaters.

China--Hong Kong.

Motion picture theaters--China--Hong Kong.

Advertising--Motion pictures.

Advertising.

Hong Kong (China)--Anecdotes.

Hong Kong (China).

Dian ying shi--xiang gang te bie xing zheng qu.

Genre:

Anecdotes.

Physical Description:

190 pages : illustrations ; 22 cm

Edition:

Di 1 ban.

第1版.

Other Title:

Ying hua zheng ming

影畫爭鳴

Place of Publication:

Xianggang : Zhonghua shu ju (Xianggang) you xian gong si, 2015.

香港 : 中華書局(香港)有限公司, 2015.

Summary:

Xi yuan guang gao da pai, fang ying shi, xi pian xuan chuan yu yi ming, xi yuan guan li ... yin mu yi wai de hua mian, yi yang jing cai. Xi yuan wai qiang de guang gao kan ban, xing nei ren cheng wei"da pai"; luo hua shang hua, ru hei hou, wan zheng de da pai bian zai da dao shang fang liang, shuai xian yin de fu jin fang zhong wei guan. Na shi hou, nao qu chang you liang, san jia xi yuan li yu tong yi jie dao shang, "ying" yu "hua", da you "zheng ming" zhi shi. Ben shu fang tan duo wei ye jie ren shi, xi su xi yuan hang ye de re nao sui yue. (Yi) xi yuan da pai sou ji: duo wei zi shen xi yuan guang gao hua shi, hua bian gang jiu xin jie xi yuan, jian zheng kan ban mo luo. (Er) xi yuan xuan chuan sou ji: dian ying xuan chuan qi zhao bai chu, kua nian dai te kan, xi qiao fa fang se cai. (San) cong ye ren yuan sou ji: yue guo piao fang, ji fang he ban gong shi, zhao lai fang ying shi, xi yuan jing li, xuan chuan yu fan yi ren yuan deng, wei wei dao lai hang ye de bian hua.

戲院廣告大牌, 放映師, 西片宣傳與譯名, 戲院管理 ... 銀幕以外的畫面, 一樣精彩. 戲院外牆的廣告看板, 行內人稱為"大牌"; 落畫上畫, 入黑後, 完整的大牌便在大道上放亮, 率先引得附近坊眾圍觀. 那時候, 鬧區常有兩, 三家戲院立於同一街道上, "影" 與 "畫", 大有 "爭鳴" 之勢. 本書訪談多位業界人士, 細訴戲院行業的熱鬧歲月. (一)戲院大牌搜記: 多位資深戲院廣告畫師, 畫遍港九新界戲院, 見證看板沒落. (二)戲院宣傳搜記: 電影宣傳奇招百出, 跨年代特刊, 戲橋發放色彩. (三)從業人員搜記: 越過票房, 機房和辦公室, 找來放映師, 戲院經理, 宣傳與翻譯人員等, 娓娓道來行業的變化.

ISBN:

9789888366156

9888366157

OCLC:

930961848