Entrepreneurial strategic management / Ken R. Blawatt.

Format:

Book

Author/Creator:

Blawatt, Ken R., author.

Series:

2014 digital library.

Strategic management collection. 2150-9646

Strategic management collection, 2150-9646

Language:

English

Subjects (All):

Strategic planning.

Entrepreneurship.

Management.

Physical Description:

1 online resource (260 p.)

Edition:

First edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.

System Details:

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Summary:

A managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. The role of management has changed dramatically in the last decade with the joining of powerful new forces in the environment. A new social awareness and demographic shift in the workforce coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals.

Contents:

Part 1. Where are you now?

1. Introduction to entrepreneurial strategic management

2. Foundation for the entrepreneurial model

Part 2. Where do you want to go?

3. Business conditions: the way ahead

4. The ever changing customer and strategic planning

5. Creating strategies in the innovation quad

6. Product line strategies

7. Brand strategies

8. Cost-price leadership quad

Part 3. How will you get there?

9. Strategic management in four quads and resources

10. Putting the entrepreneur into the strategy: the people in your organization

Notes

References

Index.

Notes:

Part of: 2014 digital library.

Includes bibliographical references (pages 229-238) and index.

Title from PDF title page (viewed on April 23, 2014).

ISBN:

1-78684-358-7

1-60649-867-3

OCLC:

878077912