A manager's guide to building a successful business / Gary Randazzo.

Format:

Book

Author/Creator:

Randazzo, Gary.

Series:

2013 digital library.

Entrepreneurship and small business management collection. 1946-5661

Entrepreneurship and small business management collection, 1946-5661

Language:

English

Subjects (All):

Strategic planning.

Management.

Marketing.

Physical Description:

1 online resource (132 p.)

Edition:

1st ed.

Place of Publication:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.

Language Note:

English

Summary:

This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.

Contents:

Introduction

Part I. Management

Planning

Workforce

Money

Methods

Directing

Controls

Part II. Marketing

Products and services

Promotion

Pricing

Place

The successful business

Notes

References

Index.

Notes:

Part of: 2013 digital library.

Includes bibliographical references (p. 113-114) and index.

Title from PDF t.p. (viewed on April 1, 2013).

ISBN:

1-299-22056-8

1-60649-651-4

OCLC:

829459908