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The role of emotions in preventative health communication / Jessica Gall Myrick.
- Format:
- Book
- Author/Creator:
- Myrick, Jessica Gall, 1984- author.
- Language:
- English
- Subjects (All):
- Emotions.
- Communication in medicine.
- Health behavior.
- Medicine, Preventive.
- Physical Description:
- 1 online resource (313 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Lanham : Lexington Books, [2015]
- Language Note:
- English
- Summary:
- The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.
- Contents:
- Introduction : emotions and preventative health communication
- Theoretical foundations
- Fear
- Guilt
- Anger
- Sadness
- Humor
- Pride
- Interest
- Hope
- Elevation
- Health campaigns
- Health journalism
- Health information seeking
- Ehealth
- Conclusion : future directions for research on emotions and prevention-focused health messages.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 0-7391-9148-9
- OCLC:
- 919124351
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