Advertising, sex, and post-socialism : women, media, and femininity in the Balkans / Elza Ibroscheva.

Format:

Book

Author/Creator:

Ibroscheva, Elza, 1974-

Language:

English

Subjects (All):

Post-communism--Balkan Peninsula.

Post-communism.

Sex in advertising--Balkan Peninsula.

Sex in advertising.

Socialism--Balkan Peninsula.

Socialism.

Physical Description:

1 online resource (203 p.)

Edition:

1st ed.

Place of Publication:

Lanham : Lexington Books, [2013]

Language Note:

English

Summary:

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

Contents:

Contents; Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

979-82-16-29447-4

1-4985-5716-3

0-7391-7267-0

OCLC:

856869814