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Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch.
Lippincott Library HF6146.I58 L96 2018
Available
- Format:
- Book
- Author/Creator:
- Lynch, Lisa M., author.
- Series:
- Disruptions (Routledge (Firm))
- Disruptions: studies in digital journalism
- Language:
- English
- Subjects (All):
- Internet advertising.
- Internet marketing.
- Physical Description:
- 128 pages ; 23 cm.
- Place of Publication:
- Abingdon, Oxon ; New York : Routledge, 2018.
- Contents:
- Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
- Studio N: in-house native advertising at US and European news publishers
- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits
- Going native at the new york times : a case study / by Ava Sirrah
- The future : the end of (native) advertising and the afterlife of news
- Index.
- Notes:
- Includes index.
- ISBN:
- 9781138040410
- 113804041X
- OCLC:
- 1038026707
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