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The art of strategy : Sun Tzu, Michael Porter, and beyond / Hwy-Chang Moon.
- Format:
- Book
- Author/Creator:
- Mun, Hwi-chʻang, author.
- Language:
- English
- Subjects (All):
- Sunzi, active 6th century B.C. Sunzi bing fa.
- Sunzi.
- Sunzi, active 6th century B.C--Criticism and interpretation.
- Porter, Michael E., 1947---Influence.
- Porter, Michael E.
- Porter, Michael E., 1947-.
- Sunzi, active 6th century B.C.
- Military art and science--Early works to 1800.
- Military art and science.
- Competition.
- Strategic planning.
- Influence (Literary, artistic, etc.).
- Criticism and interpretation.
- Genre:
- Criticism, interpretation, etc.
- Early works.
- Physical Description:
- xviii, 315 pages : illustrations ; 24 cm
- Place of Publication:
- Cambridge, United Kingdom : Cambridge University Press, [2018]
- Contents:
- Getting started: overall assessment
- Economic consideration
- Avoiding competition
- Competitive positioning
- Enhanced advantage
- Unique positioning
- Overcoming disadvantages
- Strategic flexibility
- Extended strategies
- Location advantage
- International strategy
- Superior power
- Information advantage.
- Notes:
- Includes bibliographical references (pages 295-306) and index.
- Other Format:
- ebook version :
- ISBN:
- 9781108470308
- 1108470300
- 9781108455800
- 1108455808
- OCLC:
- 1030757979
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