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Polling and the public : what every citizen should know / Herb Asher, Ohio State University.
- Format:
- Book
- Author/Creator:
- Asher, Herbert B., author.
- Language:
- English
- Subjects (All):
- United States.
- Public opinion polls.
- Public opinion--United States.
- Public opinion.
- Physical Description:
- xii, 348 pages ; 23 cm
- Edition:
- Ninth edition.
- Place of Publication:
- Thousand Oaks, California : CQ Press, an imprint of SAGE Publications, [2017]
- Summary:
- Fully updated with new data and scholarship, the Ninth Edition examines the 2014 midterm elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. It also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. -- Amazon.com.
- Contents:
- Polling and the public
- The problem of nonattitudes
- Wording and context of questions
- Sampling techniques
- Interviewing and data collection procedures
- The media and the polls
- Polls and election
- Analyzing and interpreting polls
- Polling and democracy.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.
- ISBN:
- 9781506352428
- 1506352421
- OCLC:
- 944956431
- Publisher Number:
- 99977877325
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