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Media research methods : measuring audiences, reactions and impact / Barrie Gunter.
- Format:
- Book
- Author/Creator:
- Gunter, Barrie.
- Language:
- English
- Subjects (All):
- Mass media--Research--Methodology.
- Mass media.
- Physical Description:
- 1 online resource (314 pages)
- Place of Publication:
- London : SAGE, 2000.
- System Details:
- text file
- Summary:
- Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9780857028983
- OCLC:
- 1014399313
- Access Restriction:
- Restricted for use by site license.
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