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Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Hutcheson, Graeme D.
- Language:
- English
- Subjects (All):
- Marketing--Mathematical models.
- Marketing.
- Marketing--Statistical methods.
- Physical Description:
- 1 online resource (xviii, 235 pages) : illustrations
- Place of Publication:
- London : SAGE, [2008]
- System Details:
- text file
- Summary:
- Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9781446220566
- OCLC:
- 317754428
- Access Restriction:
- Restricted for use by site license.
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