Doing surveys online / Vera Toepoel.

Format:

Book

Author/Creator:

Toepoel, Vera, author.

Language:

English

Subjects (All):

Internet surveys--Methodology.

Internet surveys.

Social surveys--Methodology.

Social surveys.

Online data processing.

Methodology.

Physical Description:

1 online resource (258 pages) : illustrations

Place of Publication:

Los Angeles : SAGE, [2016]

System Details:

text file

Summary:

Vera Toepoel's practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book aids students and researchers in identifying possible strategies to make the best use of online surveys, providing pros and cons, and dos and don'ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those embarking upon a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher. Book jacket.

Contents:

Introduction to online surveys

Developing the survey : questions and answers

Ethical considerations

Sampling

Using a panel in your research

Comparative survey research

Incentives for respondents

Selecting survey software

Programming the survey

Fieldwork

Processing and cleaning the data

Weighting survey data

Reporting survey results

Making data available to others

The future of Web surveys.

Notes:

Includes bibliographical references and index.

Description based on MARC record for print version.

Other Format:

Print version :

ISBN:

9781473967243

OCLC:

1020006241

Access Restriction:

Restricted for use by site license.