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Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska.
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View online- Format:
- Book
- Author/Creator:
- Chrzanowska, Joanna.
- Series:
- Qualitative market research ; 2.
- Qualitative market research ; 2
- Language:
- English
- Subjects (All):
- Interviewing in marketing research.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [Thousand Oaks, Calif.] : [SAGE], [2010]
- System Details:
- Mode of access: World Wide Web.
- System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
- Available as searchable text in HTML format.
- text file
- Summary:
- Interviewing in qualitative market research is a delicate balancing act. There are client and interviewer agendas to integrate, power relations to manage, many options for framing questions and choosing interventions, and a need for sensitivity to group dynamics. This book describes how all these processes are managed.
- Notes:
- "SAGE research methods online."
- Title from home page (viewed Jan. 18, 2011).
- Includes bibliographical references.
- Other Format:
- Print version :
- ISBN:
- 9781849209342
- OCLC:
- 738380235
- Access Restriction:
- Restricted for use by site license.
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