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Developing brands with qualitative market research / Jon Chandler and Mike Owen.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Chandler, Jon.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Marketing research.
- Physical Description:
- 1 online resource
- Place of Publication:
- [Thousand Oaks, Calif.] : [SAGE], [2010]
- System Details:
- Mode of access: World Wide Web.
- System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
- Available as searchable text in HTML format.
- text file
- Summary:
- This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
- Notes:
- "SAGE research methods online."
- Title from home page (viewed Jan. 18, 2011).
- Other Format:
- Print version :
- ISBN:
- 9781849208840
- OCLC:
- 738380239
- Access Restriction:
- Restricted for use by site license.
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