2 options
Qualitative marketing research / David Carson ... [el al.].
Connect to full text Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Qualitative research.
- Marketing research.
- Physical Description:
- 1 online resource (xii, 239 pages) : illustrations
- Place of Publication:
- London : SAGE, 2001.
- System Details:
- text file
- Summary:
- Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9781849209625
- OCLC:
- 847527103
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.