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Qualitative methods for marketplace research / Shay Sayre.
- Format:
- Book
- Author/Creator:
- Sayre, Shay.
- Language:
- English
- Subjects (All):
- Marketing research--Methodology.
- Marketing research.
- Physical Description:
- 1 online resource (xv, 255 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [2001]
- System Details:
- text file
- Summary:
- The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9781412985543
- OCLC:
- 1014401057
- Access Restriction:
- Restricted for use by site license.
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