Successful focus groups : advancing the state of the art / David L. Morgan, editor.

Format:

Book

Contributor:

Morgan, David L. (Sociologist)

Language:

English

Subjects (All):

Focus groups.

Social sciences--Research--Methodology.

Social sciences.

Physical Description:

1 online resource (xv, 271 pages)

Place of Publication:

Newbury Park, Calif. ; London : SAGE, [1993]

System Details:

text file

Summary:

This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version :

ISBN:

9781483349008

OCLC:

1014402736

Access Restriction:

Restricted for use by site license.