Qualitative media analysis / David L. Altheide, Christopher J. Schneider.

Format:

Book

Author/Creator:

Altheide, David L., author.

Schneider, Christopher J., author.

Series:

Qualitative research methods ; v. 38.

Qualitative research methods ; v. 38

Language:

English

Subjects (All):

Mass media--Research--Methodology.

Mass media.

Qualitative research.

Physical Description:

1 online resource (150 pages) : illustrations.

Edition:

Second edition.

Place of Publication:

Los Angeles : Sage Publications, [2013]

System Details:

text file

Summary:

Qualitative approaches to document¿and many types of social behavio¿have become institutionalized, even as they continue to change. This is important for the study of documents since many academic journals cater to studies of discourse, narrative, and performance. Notwithstanding the occasional holdout (e.g., academic department or professor) that insists on quantitative methods for content analysis, a maturing academic universe is far more receptive to qualitative approaches with a focus on meanings, perspectives, and thematic emphases.

Contents:

1 Plugged-In Research 1

Problems With Studying Documents 9

An Approach to Document Analysis 12

2 Ethnographic Content Analysis 23

Ethnography in Context 24

An Overview of Content Analysis 24

Quantitative Content Analysis 24

Ethnographic Content Analysis 26

Studying Crises 28

A Theoretical Focus 28

Sampling and Data Collection 31

Data Analysis 34

3 Process of Qualitative Document Analysis 39

The Problem and the Unit of Analysis 39

Constructing a Protocol 44

Altheide Research Team Protocol for Studying News Reports About Fear 48

Themes and Frames 50

Theoretical Sampling 55

Stratified Random Sampling 60

Collecting the Data 62

Protocol for Tracking Discourse, Fear, Crime, and Violence 65

Data Analysis 68

4 Newspapers, Magazines, and Electronic Documents 75

Studying News Magazines 76

Studying Newspapers 79

Exploring Electronic Documents 83

The Double Loop of Analysis 84

Print Media Photos 87

5 Electronic Reality I 91

TV Materials 92

Downloading and Storing Files 95

Analysis of TV Reports 96

Project for the New American Century Protocol Sheet 100

6 Electronic Reality II 103

Internet Video Games 104

Social Media and Dealing With the Problem of Riots 105

How It Can Be Studies 107

Sampling and Data Collection 108

Protocol 110

Online Newspaper Websites 112

Other Websites and Data Materials 112

Data Storage 113

7 Tracking Discourse 115

Dynamic Study of Discourse 115

Discourse of Fear 116

Social Media and Discourse 122

8 Field Notes and Other Data 125

Accounting for Substance 126

Accounting for Ourselves 129.

Notes:

Includes bibliographical references (pages 139-146) and index.

Description based on MARC record for print version.

Other Format:

Print version:

ISBN:

9781452270043

OCLC:

919302793

Access Restriction:

Restricted for use by site license.