1 option
Mai diao lan xiang / Huohuade Mosikeweici, yalikesi Gefuman zhu ; Liu Baocheng yi = Selling blue elephants / Howard Moskowitz, Alex Gofman.
卖掉蓝象 霍华德 莫斯科维茨, 亚历克斯 戈夫曼著 ; 刘宝成译 = Selling blue elephants / Howard Moskowitz, Alex Gofman.
LIBRA HF5415.153 .M68127 2009
Available from offsite location
- Format:
- Book
- Author/Creator:
- Moskowitz, Howard R., author.
- Series:
- Wodun shang xue yuan tu shu.
- Wodun shang xue yuan tu shu
- 沃顿商学院图书
- 沃顿商学院图书.
- Standardized Title:
- Selling blue elephants. Chinese
- Language:
- Chinese
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 19 unnumbered pages, 232 pages : illustrations ; 24 cm.
- Edition:
- Di 1 ban.
- 第1版.
- Place of Publication:
- Beijing : Zhongguo ren min da xue chu ban she, 2009.
- 北京 : 中国人民大学出版社, 2009.
- Notes:
- Translation of: Selling blue elephants / Howard Moskowitz, Alex Gofman. Wharton School Publishing, c2007.
- Includes bibliographical references.
- Local Notes:
- Presented by Yoram (Jerry) Wind, former editor of Wharton School Publishing.
- ISBN:
- 9787300109084
- 730010908X
- OCLC:
- 475910387
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.