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The marketing plan : how to prepare and implement it / William M. Luther.
- Format:
- Book
- Author/Creator:
- Luther, William M.
- Language:
- English
- Subjects (All):
- Marketing.
- Business.
- Physical Description:
- 1 online resource (305 p.)
- Edition:
- 4th ed.
- Place of Publication:
- New York : AMACOM, 2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- The easiest-and best-way you'll ever find to create a marketing plan.
- Contents:
- Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
- Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher.
- ISBN:
- 9786613023469
- 9781283023467
- 1283023466
- 9780814416945
- 0814416942
- OCLC:
- 710992312
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