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Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx.
LIBRA LB2342.82 .C67 2018
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cooper, Mark Garrett, author.
- Marx, John, author.
- Language:
- English
- Subjects (All):
- College publicity--United States--History.
- College publicity.
- Universities and colleges--Public relations--United States--History.
- Universities and colleges.
- Education, Higher--Aims and objectives--United States--History.
- Education, Higher.
- Education, Higher--Aims and objectives.
- Universities and colleges--Public relations.
- History.
- United States.
- Genre:
- History.
- Physical Description:
- viii, 341 pages ; 24 cm
- Place of Publication:
- New York : Columbia University Press, [2018]
- Contents:
- Campus life
- Public relations
- Communications complex
- Not two cultures
- Television, or, new media
- Cooptation
- Student immaterial labor
- By the numbers
- Bad English : the culture wars reconsidered
- The long twentieth century.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Cooper, Mark Garrett. Media U.
- ISBN:
- 9780231186360
- 0231186363
- 9780231186377
- 0231186371
- OCLC:
- 1029063465
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