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Zhongguo shang mao yu wen hua chuan cheng = Chinese commerce & its cultural inheritance / zhu bian Wang Wanfang.
中国商贸与文化传承 = Chinese commerce & its cultural inheritance 主编王婉芳.
LIBRA HF3834 .Z45 2015
Available from offsite location
- Format:
- Book
- Series:
- 21 shi ji gao zhi gao zhuan gui hua jiao cai. Gong gong ke xi lie.
- 21 shi ji gao zhi gao zhuan gui hua jiao cai. Gong gong ke xi lie
- 21世紀高职高专规划教材. 公共课系列
- 21世紀高职高专规划教材. 公共课系列.
- Language:
- Chinese
- Physical Description:
- 2, 2, 214 pages : illustrations ; 24 cm.
- Edition:
- Di 1 ban.
- 第1版.
- Other Title:
- Chinese commerce & its cultural inheritance
- Place of Publication:
- Beijing : Zhongguo ren min da xue chu ban she, 2015.
- 北京 : 中国人民大学出版社, 2015.
- Summary:
- 本教材以历史发展为主线,以商贸业发展为背景,梳理,展示我国商业,贸易,物流发展历程,以经商贸易为形式,以商人创业故事为载体来介绍我国明清时期的"十大老商帮"及当代的"五大新商帮",从学习与传承的角度展示我国商业前辈们的经商之道,职业精神与贸易文化.本书共分九讲:第一讲"商帮与商帮文化",第二讲"明清时期的十大商帮",第三讲"明清时期的浙江商人",第四讲"商帮文化传承与现代浙商",第五讲"京杭运河与商贸文化",第六讲"丝绸之路与商贸文化",第七讲"茶马古道与商贸文化".
- Notes:
- Includes bibliographical references.
- ISBN:
- 9787300218519
- 7300218512
- OCLC:
- 928825506
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