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Gerenciando clientes como investimentos : o valor estratégico dos clientes a longo prazo / Sunil Gupta, Donald R. Lehmann ; traduc̦ão: Patricia Lessa Flores da Cunha ; consultoria, supervisão e revisao técnica desta edic̦ão: Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin.
LIBRA HF5415.55 .G87167 2006
Available from offsite location
- Format:
- Book
- Author/Creator:
- Gupta, Sunil, 1958- author.
- Lehmann, Donald R., author.
- Standardized Title:
- Managing customers as investments. Portuguese
- Language:
- English
- Portuguese
- Subjects (All):
- Relationship marketing.
- Customer relations.
- Marketing--Management.
- Marketing.
- Physical Description:
- xvii, 205 pages : illustrations ; 23 cm
- Place of Publication:
- Porto Alegre : Bookman, 2006.
- Notes:
- Originally published in 2005 as Managing customers as investments : the strategic value of customers in the long run.
- Includes bibliographical references and index.
- Local Notes:
- Presented by Yoram (Jerry) Wind, former editor of Wharton School Publishing.
- ISBN:
- 9788536306698
- 8536306696
- OCLC:
- 1050870598
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