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The experts' guide to the postsecondary market / Paula Maylahn, managing editor.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Instructional materials industry--United States.
- Instructional materials industry.
- Marketing channels--United States.
- Marketing channels.
- Selling--Instructional materials--United States.
- Selling.
- Educational publishing--United States.
- Educational publishing.
- Selling--Instructional materials.
- United States.
- Physical Description:
- 188 pages : illustrations ; 29 cm
- Place of Publication:
- Washington, D.C. : Software & InformationAssociation Industry, 2011.
- Contents:
- Higher education overview
- Business strategies
- Product development
- Marketing
- Sales strategies.
- Notes:
- Includes bibliographical references.
- ISBN:
- 0615407501
- 9780615407500
- OCLC:
- 774957299
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