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Grandes vencedores e grandes perdedores : os quatro segredos do sucesso e do fracasso de longo prazo / Alfred A. Marcus ; tranduc̦ão: Raul Rubenich ; consultoria, supervisão e revisão técnica desta edic̦ão: Gustavo Severo de Borba.
LIBRA HF5386 .M3089167 2007
Available from offsite location
- Format:
- Book
- Author/Creator:
- Marcus, Alfred A. (Alfred Allen), 1950- author.
- Standardized Title:
- Big winners and big losers. Portuguese
- Language:
- English
- Portuguese
- Subjects (All):
- Success in business--Case studies.
- Success in business.
- Corporations.
- Industrial management--Case studies.
- Industrial management.
- Corporations--Case studies.
- Business failures.
- Strategic planning.
- Management.
- Genre:
- Case studies.
- Physical Description:
- 390 pages : illustrations ; 23 cm
- Place of Publication:
- Porto Alegre : Bookman, 2007.
- Notes:
- Originally published in 2006 as Big winners and big losers : the 4 secrets of long-term business success and failure.
- Includes bibliographical references and index.
- Local Notes:
- Presented by Yoram (Jerry) Wind, former editor of Wharton School Publishing.
- ISBN:
- 9788560031108
- 8560031103
- OCLC:
- 1050872604
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