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Understanding media economics / Gillian Doyle.
- Format:
- Book
- Author/Creator:
- Doyle, Gillian.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Mass media--Economic aspects.
- Mass media.
- Physical Description:
- 1 online resource (vii, 184 pages) : illustrations
- Place of Publication:
- London : SAGE, 2002.
- System Details:
- text file
- Summary:
- Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version :
- ISBN:
- 9781446279960
- OCLC:
- 1007859755
- Access Restriction:
- Restricted for use by site license.
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