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Engaging data : smart strategies for school communication / Trinette Marquis.
- Format:
- Book
- Author/Creator:
- Marquis, Trinette, author.
- Language:
- English
- Subjects (All):
- United States.
- Schools--Public relations--United States.
- Schools.
- Schools--Public relations.
- Communication in education--United States.
- Communication in education.
- Education--United States--Data processing.
- Education.
- Education--Data processing.
- Physical Description:
- xxiii, 119 pages ; 24 cm
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2018]
- Contents:
- The case for data
- The four-step public relations process
- Research, easier than you might think
- Data, data everywhere
- Designing surveys that truly listen
- What gets measured gets done
- creating accountability
- Analytics, the low hanging data fruit
- Low(er) tech tracking ideas
- Making data accessible
- Qualitative research, understanding the richness of experience
- When the data is hard to swallow
- Other duties as assigned.
- Notes:
- Includes bibliographical references.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the James Hosmer Penniman Book Fund.
- Other Format:
- Online version: Marquis, Trinette, author. Engaging data
- ISBN:
- 9781475841879
- 1475841876
- 9781475841886
- 1475841884
- OCLC:
- 1027836023
- Publisher Number:
- 99977610445
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