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The persuasion handbook : developments in theory and practice / James Price Dillard, Michael Pfau [editors].
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Persuasion (Psychology)--Social aspects.
- Persuasion (Psychology).
- Persuasion (Rhetoric).
- Physical Description:
- 1 online resource (xx, 874 pages)
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, c2002.
- Summary:
- The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9781412976046 (ebook) :
- OCLC:
- 432051316
- Access Restriction:
- Restricted for use by site license.
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