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Crisis communications : the definitive guide to managing the message / Steven Fink.
Lippincott Library HD49 .F5596 2013
Available
- Format:
- Book
- Author/Creator:
- Fink, Steven.
- Language:
- English
- Subjects (All):
- Crisis management.
- Public relations--Management.
- Public relations.
- Interpersonal Relations.
- Medical Subjects:
- Interpersonal Relations.
- Physical Description:
- xx, 314 pages ; 24 cm
- Edition:
- 1 edition.
- Place of Publication:
- New York : McGraw-Hill Education, 2013.
- Summary:
- The most important secrets and strategies to help companies stay out of trouble or get out of trouble. Proactive and preventive actions; includes tips and strategies for recognizing and averting potential crises; demonstrates how to deal with mainstream media, use them to ones advantage, and neutralize a hostile media environment; and effectively communicate successes to relevant constituents and stakeholders.
- Contents:
- Preface
- You can't make this stuff up
- Defining our terms
- What BP should have said
- Attitude adjustments
- Toyota : on a slippery crisis communications slope with no brakes
- Understanding your crisis
- Shaping your crisis communications message
- Spokespersons
- Social media and digital communications or, truth/lies at the speed of light
- Shakespeare was right : "The first thing we do, let's kill all the lawyers"
- Protecting your brand
- Telling the truth
- Say it ain't so, Joe! : the Penn State crisis
- Dealing with death : fatality communications
- Crisis communications primer
- The good, the bad, the news media or, juggling chain saws
- Senior management : your own worst enemy?
- Take your own pulse, or, what were they thinking?
- Internal crisis communications
- External crisis communications
- Reputation management and reservoirs of goodwill
- Issues management
- Crisis communications for publicly-traded companies
- Litigation, depositions and testimony
- How to break bad news
- The blame game
- Crisis-induced stress
- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress
- Apologies : Shakespeare : still right after all these years
- Crisis advertising : does it work?
- Crisis communications plans
- The failing of business schools
- Speed is of the essence.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Edward Giera and Kimberly Hirschman Fund.
- ISBN:
- 9780071799218
- 0071799214
- OCLC:
- 827527774
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