The Routledge Handbook of Destination Marketing / edited by Dogan Gursoy and Christina G. Chi.

Format:

Book

Contributor:

Chi, Christina G. (Christina Geng-Qing), editor.

Gursoy, Dogan, editor.

Series:

Routledge handbooks

Language:

English

Subjects (All):

Hospitality industry--Marketing.

Hospitality industry.

Place marketing.

Tourism--Marketing.

Tourism.

Genre:

Electronic books.

Physical Description:

1 online resource (xxiii, 533 pages)

Edition:

First edition.

Place of Publication:

London : Taylor and Francis, 2018.

System Details:

text file

Summary:

"This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing."--Provided by publisher.

Notes:

Includes bibliographical references and index.

Other Format:

Print version:

ISBN:

9781315101163

OCLC:

1023831086

Access Restriction:

Restricted for use by site license.