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Handbook of Media Management and Economics / editors, Alan Albarran, Bozena Mierzejewska, Jaemin Jung.
- Format:
- Book
- Series:
- Routledge handbooks
- Media Management and Economics Series
- Language:
- English
- Subjects (All):
- Communication.
- Mass media--Economic aspects.
- Mass media.
- Mass media--Law and legislation.
- Mass media--Management.
- Mass Media & Communication.
- Media & Communications.
- Media Communication.
- Media Economics.
- Media Industries.
- Media Law.
- Media Management.
- Media, Information & Communication Industries.
- Local Subjects:
- Mass Media & Communication.
- Media & Communications.
- Media Communication.
- Media Economics.
- Media Industries.
- Media Law.
- Media Management.
- Media, Information & Communication Industries.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource.
- Edition:
- Second edition.
- Place of Publication:
- London : Taylor and Francis, 2018.
- System Details:
- text file
- Summary:
- "The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data."--Provided by publisher.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Print version:
- ISBN:
- 9781315189918
- 9781351747516
- OCLC:
- 1027759324
- Access Restriction:
- Restricted for use by site license.
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