1 option
Selling into Industries: Financial Services/ with Elizabeth (McLeod) Lotardo and Lisa Earle McLeod.
- Format:
- Video
- Author/Creator:
- (McLeod) Lotardo, Elizabeth, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2018.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn how to sell to financial buyers who require a clear ROI and have to address multiple priorities.
- The financial industry can be a particularly challenging vertical to sell into. Factors such as rigorous reporting deadlines and shifting regulations provide obstacles that aren't easily navigated. In this course, Lisa Earle McLeod and Elizabeth McLeod equip you with practical tips and strategies for selling to financial buyers. Discover how to unpack an annual report and leverage that information in your sales process, as well as how to identify the key metrics that drive your buyer's decision making. In addition, learn how to prove your ROI and develop authentic relationships in an inherently untrusting industry.
- Participant:
- Presenter: Elizabeth (McLeod) Lotardo
- Notes:
- 5/03/20181
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.