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Zhongguo jin dai fang zhi pin pai yan jiu = A research on China's modern textile brands / Guo Xingmei zhu ; Qiu Yiping shen.
中国近代纺织品牌研究 = A research on China's modern textile brands 郭星梅著 ; 邱夷平审.
LIBRA HD9866.C52 G86 2017
Available from offsite location
- Format:
- Book
- Author/Creator:
- Guo, Xingmei, author.
- 郭星梅, author.
- Language:
- Chinese
- Subjects (All):
- Branding (Marketing).
- Brand name products.
- China.
- Textile industry--China.
- Textile industry.
- Brand name products--China.
- Branding (Marketing)--China.
- Trademarks--China.
- Trademarks.
- Physical Description:
- 2, 5, 194 pages : illustrations ; 26 cm
- Edition:
- Di 1 ban.
- 第1版.
- Other Title:
- Research on China's modern textile brands
- Place of Publication:
- Beijing : Zhongguo fang zhi chu ban she, 2017.
- 北京 : 中国纺织出版社, 2017.
- Summary:
- "中国近代纺织品牌研究"系统介绍了通过近代纺织品牌的研究,透视了中国近代纺织科技的引进,消化和自主创新的艰难历程,发掘前人在将民族自立精神,传统优秀文化与近代纺织科技有机融汇历程中的思想解放和方法创新,这对今天中国从纺织大国到纺织强国的转型跨越中的文化建设具有积极的现实意义.内容涉及近代纺织,近代商标,品牌理论的主要文献,西学东渐视野下的品牌本土化,中国近代纺织品牌的崛起和发展,近代上海毛纺织品牌.
- Notes:
- Includes bibliographical references.
- ISBN:
- 9787518034789
- 7518034786
- OCLC:
- 993129479
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