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Consumption in Malaysia : meeting of new changes / editors, Malliga Marimuthu, Siti Hasnah Hassan.
EBSCOhost Academic eBook Collection (North America) Available online
EBSCOhost Academic eBook Collection (North America)- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumption (Economics)--Malaysia.
- Consumption (Economics).
- Marketing--Malaysia.
- Marketing.
- Market surveys--Malaysia.
- Market surveys.
- Consumers--Malaysia.
- Consumers.
- Physical Description:
- 1 online resource (viii, 210 pages)
- Place of Publication:
- Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]
- Language Note:
- In English.
- Contents:
- Cover
- Half Title Page
- Title Page
- Copyright Page
- Contents
- Preface
- The Emerging Era of Consumption in Malaysia
- TRANSFORMATION IN CONSUMER MARKET
- Grocery Retail Industry in Malaysia
- Food and Beverage Industry: Current and Future Trends
- The Malaysian Airline Industry: Customer Expectation and Experience
- EXPANSION OF BUSINESS MARKET
- Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities
- The Emerge of the Sports Industry in Malaysia
- NEW MARKET CREATION
- The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang
- Mobile Retailing Practices in Malaysia
- The Growth and Drivers of Event Tourism in Malaysia
- Online Shopping Via Facebook
- VALUE MARKETING
- Corporate Social Responsibility: Caused-Related Marketing
- Islamic Entertainment Consumption in Malaysia
- The Future of Consumption and Marketing in Malaysia
- Contributors
- Index
- About this Book
- Back Cover.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 967-461-015-4
- OCLC:
- 976435078
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