Revenue management : a path to increased profits / Ronald J. Huefner.

Format:

Book

Author/Creator:

Huefner, Ronald J., author.

Series:

Managerial accounting collection. 2152-7121

Managerial accounting collection, 2152-7121

Language:

English

Subjects (All):

Revenue management.

Physical Description:

1 online resource (190 p.)

Edition:

Second edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

Language Note:

English

Summary:

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

Contents:

1. What is revenue management and why is it important?

2. Origins and applications of revenue management

3. Introduction to financial analysis of revenue management decisions

4. Setting prices: an overview

5. Revenue management techniques

6. Customer reactions to revenue management techniques

7. Additional tools for analysis of revenue management decisions

8. Revenue management and capacity analysis

9. Revenue management and the theory of constraints

10. Relating revenue management to customer value

11. Are your customers profitable?

12. Making revenue management decisions

13. Emerging issues in revenue management

Notes

References

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references (pages 161-166) and index.

Title from PDF title page (viewed on June 6, 2015).

ISBN:

9781631570940

OCLC:

910848725