The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor.

Format:

Book

Author/Creator:

Taylor, Timothy Dean.

Language:

English

Subjects (All):

Music in advertising--United States.

Music in advertising.

Advertising--United States--History--20th century.

Advertising.

Mass media and music--United States.

Mass media and music.

Physical Description:

1 online resource (367 p.)

Edition:

1st ed.

Place of Publication:

Chicago ; London : University of Chicago Press, 2012.

Language Note:

English

Summary:

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clic" Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Contents:

Frontmatter

Contents

List of Illustrations

List of Examples

Acknowledgments

Introduction: Capitalism, Consumption, Commerce, and Music

1. Music and Advertising in Early Radio

2. The Classes and the Masses in the 1920s and 1930s

3. The Great Depression and the Rise of the Radio Jingle

4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s

5. The Standardization of Jingle Production in the 1950s and After

6. The Discovery of Youth in the 1960s

7. Consumption, Corporatization, and Youth in the 1980s

8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After

9. New Capitalism, Creativity, and the New Petite Bourgeoisie

Notes

References

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613766120

9781280994517

1280994517

9780226791142

0226791149

OCLC:

799765194