Innovative pricing strategies to increase profits / Daniel Marburger.

Format:

Book

Author/Creator:

Marburger, Daniel R., author.

Series:

Economics collection. 2163-7628

Economics collection, 2163-7628

Language:

English

Subjects (All):

Pricing.

Open price system.

Internet auctions.

Physical Description:

1 online resource (x, 148 pages)

Edition:

Second edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

Summary:

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

Contents:

Part I. If you could choose any price, what would it be? Fundamentals for the single price firm

1. Economics and the business manager

2. Consumer behavior: the law of demand and its effect on pricing

3. Understanding the price sensitivity of buyers

4. One perfect price: profit maximization for the single price firm

Part II. Different strokes for different folks: charging more than one price for the same good

5. If you could read my mind: first-degree price discrimination strategies

6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies

7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies

Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age

8. Dynamic pricing and e-commerce

9. Legal and ethical issues

Table of strategies

Appendix. Relevant published case studies

Notes

References

Index.

Notes:

Includes bibliographical references (pages 137-144) and index.

Title from PDF title page (viewed on December 1, 2015).

ISBN:

9781631573705

1631573705

OCLC:

941873679